Marty Mulholland

Co-creator, Mighty Car Mods

Marty Mulholland is the co-creator of Mighty Car Mods, the independent automotive series he started with his mate Blair "Moog" Joscelyne in suburban Sydney back in 2007. The pair put up their first video in January 2008, shot on a driveway with a single camera, a laptop and a box of tools. A sound engineer by trade, Marty & Blair did just about everything in those early days, from filming and editing to voiceovers and uploading, well before any of that was easy to pull off - and still to this day, although the boys have some help to keep the frequency up, everything goes through them to do the final edit.

Since then Mighty Car Mods has grown into Australia's most-watched automotive show and one of the biggest of its kind on YouTube, racking up hundreds of millions of views. Marty is the hands-on half of the duo, usually the one elbow-deep in an engine bay figuring out how to turbocharge something that was never meant to be turbocharged. The show made its name on genuine DIY modifications, Japanese and European builds, and giving every project car its own name and personality, all wrapped in the kind of humour that keeps people watching whether or not they own a spanner.

That work has taken Marty around the world with a camera, filming car culture everywhere from Japan and Cuba to Germany, the UK and the United States, and turning those trips into feature-length films like Turbos & Temples, Kei to the City and Chasing Midnight. Mighty Car Mods became the first Australian automotive show to air globally on Discovery Channel, and today Marty keeps building, filming and running the brand from the team's Sydney workshop, still chasing the same idea it all started with: get in there and have a go yourself.